Switch Crew / Boost Mobile
What happens when three world class MMA fighters band together for Boost Mobile in the war against bad wireless plans?
Sparking the MMA community ablaze, Boost Mobile wanted us to create a fun, low budget social campaign that highlighted their sponsorship of TJ Dillashaw, Rampage Jackson, and Juan Archuleta. Switch Crew was born.
Social posts supported the release of the videos throughout the athletesβ fighting season:
More gifs we made for social to hype up the crew:
Agency: Schiefer Chopshop
Creative Directors: John Zegowitz & Brandon Ruta
Sr. Copywriter: Ricardo Marti
Copywriter: Scott Shin
Art Director/Motion Designer: Lee Nguyen