Social / Wienerschnitzel

Wienerschnitzel has always been a fun brand. So when they came to our team at Innocean to refresh their social feed, we knew we had to bring out the playful and quirky attitude that’s built into their DNA.

From punchy replies and pop culture puns, to delicious photography and illustrations—it was our mission to remind fans that it’s okay to have fun with food.

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✨Bonus✨ Some of my favorite tweets we ran ⤵️

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Agency: Innocean

Creative Directors: Jamin Duncan, Courtney Betley, Joe Reynoso

Copywriter: Scott Shin

Art Directors: Allison Inouye, Emily Adamson

Illustrator: Oscar Bastidas

Awards:

ADDYs, Bronze

Internet Advertising Competition, Best Advertising Social Media Campaign

Internet Advertising Competition, Best Design Social Media Campaign

Internet Advertising Competition, Best Restaurant Social Media Campaign