Kia Social

A challenger car brand making a name for themselves needs a social presence that moves mountains. The Innocean team and I had the opportunity to show the world what it means to “Give It Everything”.

#KiaNYE

New Year's in Times Square is more than a spectacle—it’s the end of a chapter, and the beginning of a new one. Unfortunately, attendance of this age-old celebration had been put to a halt for 2021—but that didn’t stop us.

Leading up to the big countdown, we turned our 2021 Kia Sorento into the official story starter of the new year. Towing the legendary 2021 sign to small towns and big cities, we will encouraged our Kia fans online to share how they’d start their new stories. The Sorento became a vehicle where Kia fans could let go of the past and say hello to the future.

Screen Shot 2021-07-11 at 7.41.56 PM.png

Screen Shot 2021-07-11 at 7.43.01 PM.png

Screen Shot 2021-07-11 at 7.41.03 PM.png

Screen Shot 2021-07-11 at 7.42.45 PM.png

Celebrating Black Excellence

Black excellence is more than a hashtag, it’s a history—one with a long past, thriving present, and rich future. That’s why we dedicated a month to celebrating black excellence by highlighting what it means to contribute to the ever-evolving lineage of black leaders and entrepreneurs that raise their communities high.

Throughout the month of February, we posted audio interviews highlighting each trailblazer in our community, giving them them recognition and exposure they deserve.

Screen Shot 2021-07-11 at 6.36.13 PM.png

Screen Shot 2021-07-11 at 7.05.04 PM.png

Screen Shot 2021-07-11 at 7.03.51 PM.png

Kia Stinger Scorpion Launch

The Stinger PE is a thing of beauty. So we did it justice by diving into the bold and beautiful imagination of a Stinger PE owner, through a spectacular show of colors, sound and shape. A one-of-a-kind sensory experience for our fans.

Playing with light projection and macro shots in an indoor studio, coupled with a hit of neon and bold typography, the Stinger PE was touted as an art piece and a sports car, all at once. It’s the ultimate reveal for an awe-inspiring car.

Screen Shot 2021-07-11 at 6.11.48 PM.png

Screen Shot 2021-07-11 at 6.11.35 PM.png

Screen Shot 2021-07-11 at 6.11.19 PM.png

Screen Shot 2021-07-11 at 6.11.00 PM.png

Screen Shot 2021-07-11 at 6.10.50 PM.png

Screen Shot 2021-07-11 at 6.10.30 PM.png

Kia Valentine’s Day

In celebration of a day of love, we offered our audiences the ultimate series of “Valentine’s Day cards” for the Kia lover in their life, living live on our IG Stories and carousel posts.

Screen Shot 2021-07-11 at 6.05.40 PM.png

Kia Social Evergreen content

Every month, the team at Innocean created a calendar full of Kia content along with powerful social copy to keep our fans engaged with the brand. Here’s a little preview of what this looked like.

Screen Shot 2021-07-11 at 7.31.41 PM.png

Screen Shot 2021-07-11 at 7.31.21 PM.png

Screen Shot 2021-07-11 at 7.31.11 PM.png

Screen Shot 2021-07-11 at 7.31.04 PM.png

Screen Shot 2021-07-11 at 7.30.56 PM.png

Screen Shot 2021-07-11 at 7.32.52 PM.png

Screen Shot 2021-07-11 at 7.30.48 PM.png

Screen Shot 2021-07-11 at 7.30.38 PM.png

Screen Shot 2021-07-11 at 7.32.26 PM.png

Screen Shot 2021-07-11 at 7.30.26 PM.png

Screen Shot 2021-07-11 at 7.30.17 PM.png

Screen Shot 2021-07-11 at 7.30.09 PM.png

Screen Shot 2021-07-11 at 7.36.09 PM.png

Screen Shot 2021-07-11 at 7.35.57 PM.png

Screen Shot 2021-07-11 at 7.35.43 PM.png

Screen Shot 2021-07-11 at 7.35.18 PM.png

Screen Shot 2021-07-11 at 7.35.02 PM.png

Screen Shot 2021-07-11 at 7.34.53 PM.png

Screen Shot 2021-07-11 at 7.33.50 PM.png

Agency: Innocean

Creative Directors: Courtney Betley, Lowell Ong

Copywriter: Scott Shin

Art Directors: Sergio Vega, Nico Marks