Hyundai Social

It’s the underdog car brand that’s relentlessly making a name for itself, and I had the pleasure of being a part of it. With “It’s Your Journey” as the guiding light, we created scroll-stopping social posts that were made to make sheet metal undeniably relatable.

Palisade Launch

Hyundai’s flagship family SUV got itself a bold, beautiful revamp, and we were asked to support the launch with social-first videos and posts on Instagram, TikTok and YoutTube.

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Now Untrending

Trends come and go, but with the best warranty in the industry, Hyundai’s cars last longer than mans buns and dabbing.

Ioniq Sightings

The Ioniq 5 and 6 look so futuristic, they might get mistaken for spaceships. So running with the internet’s obsession with UFO’s we made social posts that leaned into these cars being “out of this world.”

Disney X Hyundai

Hyundai and Disney joined forces to celebrate 100 years of magic.

Car Talk

What would the Ioniq 5 and 6 say to each other if they could talk? From hot gossip at the office, all the way to a lesson in picking up flirty EV’s, we imagined what it’d be like if our EV duo could banter it up.

N-Thusiasts

Evergreen TikToks and IG Reels made for the fans that know and love our Elantra and Kona N the most.

Threads

After Hyundai pulled their support for X (Formally known as Twitter), we had to reconnect with a new audience on Threads using the language of the internet.

And honestly I’m not sure if I should admit this, but we threw in a 69 joke, which went semi-viral before the adults at Hyundai took it down.

Agency: Innocean

Creative Directors: Jamin Duncan, Ryan Simpson, Lori Martin

Copywriter: Scott Shin

Art Directors: Kathryn Izquierdo-Gallegos, Johnny Nguyen, Ren Rudner