League Of E.V.I.L. / Blizzard
Blizzard wanted us to create a video hyping up the release of its newest Hearthstone expansion pack, Rise of Shadows.
We decided to bring the main character of the expansion to life and harass random passersby into joining his gang.
The first video release ended up garnering 141k organic views and 4.4k likes from fans across the world.
Hearthstone fans were into it:
Agency: Schiefer Chopshop
Creative Directors: Zach Lyons & John Zegowitz
Copywriter: Scott Shin
Jr. Copywriter: Ryan Hill