The Most Electric EV Lineup

Hyundai’s EVs are bold, new and exciting. So we had to create an equally exciting campaign that re-invents what the energy of electricity can be.

I didn’t write the broadcast spot, but did support the production process, as well as created YouTube endcards and social posts. Plus, I’m proud to say I helped with music exploration—which led the team to choose a song from one of my favorite artists of all time, Skrillex <3

Agency: Innocean

Creative Directors: Jamin Duncan, Gui Borchert, Tony Kalathara

Copywriter: Scott Shin

Art Director: Kathryn Izquierdo-Gallegos